My Disney-crazy son and I awakened early this morning in order to go to the Santa Clara Disney Store grand opening at the Westfield Valley Fair. We both wore Disney attire, and were thrilled to go behind the scenes at the store before it was open to the public.
My son was particularly enthralled with a magic mirror in the princess castle display that played a movie clips from various Disney movies. Each piece of merchandise around the display (tiara or wand) played a different clip. So Cinderella's wand would play one clip, while Arial's tiara would play another one. Kids wave their favorite princess' tiara or wand in front of the magic mirror to activate it. (Tiara and wand each have their own separate clips per princess.) New and seasonal characters will activate the mirror from time to time, so each visit to the Disney Store might be different for your child.
I loved the pixie dust on the floor (embedded into the floor; don't worry about tripping!) and was thrilled to see a display for Brave the flick coming to theaters June 22nd featuring the fiery Princess Merida. I also got a kick out of seeing Toy Story cowgirl Jessie's very sparkly cowboy hat. My son loved the chandelier. Clearly, we like sparkle!
The stuffed animal tower is interactive: a tunnel beneath the tower provides a little hiding nook, while a button on the side creates wacky sounds. Twisting a lever prompts the tower's top to spin around. The Disney Theater is also interactive: it operates like a jukebox so kids can select their favorite clip to watch while Mom and Dad are in the check-out line.
My son called the new Santa Clara Disney Store the "best store ever" and wished to share his impressions with you:
Remember, the Disney Store will donate 10 percent of grand opening day's sales to Make-A-Wish® - so come on down!
Disclaimer: My son and I received a gift bag for visiting the store today; it was a privilege to walk through prior to the official Grand Opening. I will receive no further compensation or commission. We just love Disney and enjoy spreading the word!