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LOFTy Goals Acheived: Fabulous Looks for the Holidays

This is a compensated review by BlogHer and Loft.

I am an online shopper. I get nervous in "real stores" and yet I know that to find the best fit, it is important to go to an actual store. After all, sizes vary store to store, and it is much easier to come up with an alternative in the bricks and mortar store. Although online shopping sites have become pretty good at suggesting various "looks" based on the items a shopper views, nothing beats the real thing.

Still, I have had lots of negative experiences in stores where I've either felt pressured by a salesperson or completely ignored because I don't have the right "look" to pull off a particular brand. And so, I purchase things from the comfort of my own home.

lookingatjewelry.jpgAs you readers know, I've recently done more by way of exercise. As a result, my body has changed and I am more confident in how I look. Meanwhile, since I work for home and shuttle the boys around in the afternoon, I have amassed a wide collection of rather boring casual clothing (I'm afraid to call it what it is - "the mom uniform") rather than anything even a bit more dressy, trendy, or flattering. It was therefore very easy for me to enthusiastically jump up and down when BlogHer asked me to participate in a LOFT party.

I knew I'd have to step out of my comfort zone to set foot in an actual store with actual employees looking at how I look in their clothes. But, I figured they would have to be nice to me, and I really wanted to learn about what I should be wearing.

My excitement turned to fear when I learned we would have to complete a "design challenge." Fortunately, I had an amazing stylist at my disposal. Of course "stylist" makes one picture celebrities and other people of means. As she talked about the various "pulls" I kept flashing to my guilty pleasure shows like Stylista and Styl'd. I certainly never thought I'd be the one having a stylist "pulling" things for me.

Below are the three looks Haley the Fabulous created for me. The photographs are courtesy of the amazing Robert Schroeder. I felt a little funny having him follow me around because I'm usually the one behind the lens, but he was terrific and made me feel great.

Outfit 1: "Look Pretty At Every Party"
IMG_1706.jpg
When Haley asked me my sizes, I automatically thought "Large." Turns out this sweater dress fits me in a "Small." YES, a SMALL. I've never worn a sweater dress for fear of the whole "boob and back sway" issue, but this style was exceptionally flattering on me. And it is a SMALL. Amazing. The necklace was something I wouldn't have selected on my own, but it definitely adds something great.

Outfit 2: "Perfect Desk-To-Dinner Look"
IMG_1713.jpg
I usually sit at my desk in my running tights or sweatpants and knew that look wouldn't fly at a dinner party. Again Haley hit a homerun by layering this cool stone-emblazoned T-shirt with a belted cardigan. I love how the cardigan creates a "V" both at my chest and waist area. I wouldn't have thought to pair the T with the cardigan in this way, and certainly wouldn't have thought about a T-shirt with such a nice skirt. The skirt turned out to be too large (it is pinned back in the photo) but I ordered a smaller size to be delivered later. The texture of the skirt is really pretty. I know I'll wear it with other tops too. I really love the mix of the various textures for this particular look.

Outfit 3: "Have A Perfectly Casual Holiday"

IMG_1743.jpg
I loved the jacket the instant I saw it. The lining is my favorite color and I love the striping. I can hear my mom saying "Don't wear blazers, they'll look too masculine on you!" but Haley paired it with a ruffled blouse. Abracadabra! These feminine elements balance the jacket well. Also, since the jacket is cut in a flattering way, it doesn't look boxy or shapeless. Typically I wear boot-cut jeans, but Haley had me try these skinny jeans. SKINNY?!? Yes, indeed. And they ended up looking and feeling good. Ann Taylor LOFT had a wide variety of different denim styles and washes; I was surprised. Typically I think of denim as a super-casual element, but in this context it became "dressy casual."

Overall, I was blown away. I felt amazing and bought all three of these looks. LOFT gave me a $200 gift certificate to participate in this promotion, but I took out my own credit card to make up the difference. Each outfit was a little more than $100 apiece including accessories, which is affordable, especially considering that these elements can be worn with other pieces. We could have easily mixed and matched these pieces with others to create even more outfits for just a little extra money.

I admit when I received the Star Treatment, I figured that LOFT must have pulled out all the stops just for those of us who are bloggers. After all, they'd want to impress us so we'd give them good press. But I noticed that there were a lot of people on the floor, many shoppers with a LOFT employee by their side. The employees were happily putting clothes in dressing rooms, getting the correct sizes out of the back room, or suggesting other products that might work with what the shopper was looking at. Essentially, the random shopper off the street ended up with their own attentive LOFT employee to help them pull together their holiday looks. Fabulous!

IMG_1721.jpgThe store manager explained that LOFT employees don't work on commission. That means their sunny smiles and excellent expertise comes from wanting to help the customer, not trying to earn a high commission on an expensive item that might not really fit or flatter the customer. It has been several days since my LOFT experience and I don't have any sort of buyer's remorse as I have in the past from pushy saleswomen. The happy feeling I got at the store has continued as I brought my purchases home.

Will I return to LOFT? Absolutely. I know now that their clothes do fit me, and that I can look chic even if I'm not one of those size-0 gals who know how to do their makeup better than I do. Thank you to BlogHer for providing this opportunity, and for LOFT for treating me like a rock star while giving me a $200 gift card so I could really benefit from the style consultation.

Lucky readers, you have a chance to win a $200 LOFT gift card, too! All you have to do is vote on which of the above three looks is your favorite on me. Simply leave your answer in the comments section. Check out the BlogHer.com special offers page for more chances to win!

The contest will begin at 12/10/2009 and will end 12/25/2009. Make sure that the e-mail address you leave is correct.
Rules:
• No duplicate comments.
• You may receive an additional entry by linking on twitter and leaving a link in the comments.
• You may receive an additional entry by blogging about this contest and leaving a link in the comments.
• This giveaway is open to US Residents aged 18 and older
• Winners will be selected via random draw, and will notified by e-mail.
• You have 48 hours to get back to me, otherwise a new winner will be selected.
• Please see the official rules here: Official rules

And don't worry if you don't win the $200 gift card. You can still benefit from this fabulous LOFT-BlogHer partnership with this coupon for 20% off LOFT - just follow the link and enjoy!

Comments (154)

Jessi:

Love the last look. A jacket over silk cami is great!!!

Meghan:

I love #1! Cute dress and I am loving the tights look!

Amy:

Outfit #3! Super cute!

Teresa:

I like the desk to dinner look - so great!

Jill:

Love #3 - that jacket is great!

Tara :

I love the casual holiday look!

Sara Ackerman:

My favorite is Look #3! So cute

#3 hands down! Such a cute jacket!

Barbara:

Love love loved the third look!

Mandy:

I love the casual look!

Sarah P:

Perfect casual holiday! (#3)

Mary:

Outfit 3 is really cute!

Perfectly Casual Holiday. LOVE that jacket!

Cory:

Love the casual look with the blazer and skinny jeans!

I like #3! Love the jacket...would be so perfect for tons of occasions. Looks like so much fun!

Desk-to-Dinner is my fave!

isaacsmommy:

I really like outfit #2 but I think it needs a necklace or something more on the top. I do like that outfit though followed closely by #3.

My favorite look is the Desk to Dinner outfit.

kstabler@cbizmmp.com

i'm voting for #3!

Annetta:

The last look with the jacket...so cute!

brandi:

love the desk to dinner outfit, simple but so cute and flattering! :)

lauren:

Love #3 - I thought about getting that jacket!

katelin:

i like the casual holiday!! very stylish yet it looked really comfy too!
katelin
katelin.demel@yahoo.com

desk to dinner is so cute. It looks very pretty on you :)

Annette D:

I love the desk to dinner! You look fab!

Linda V:

The desk to dinner look was great!!

#3 is my favorite!

mdmerenghi@gmail.com

Rachel:

I love the desk to dinner outfit!

Love the last look on you!

Amanda:

Love the third outfit!

Elle:

love the "perfect desk-to-dinner" look! :)

The Casual Holiday look is great on you, but I like the 2nd one quite a bit, too.

Kendra:

The desk to dinner look is my favorite on you. It looks great!!

Erin Lorenc:

I love the 3rd outfit the casual one. I really like the jacket!

~Erin
Jones-y@rocketmail.com

Rebekah:

I love the casual party outfit!

Hayley:

I think the sweater dress looks great!!

Laura:

Desk to dinner!

Love the "Have A Perfectly Casual Holiday" look!

Anonymous:

You look lovely in Outfit 3: "Have A Perfectly Casual Holiday" It compliments your figure. I love the Loft. It is the only place I can go and buy a pair of jeans - that fit!

You look lovely in Outfit 3: "Have A Perfectly Casual Holiday" It compliments your figure. I love the Loft. It is the only place I can go and buy a pair of jeans - that fit!

Sorry - I hit the post button and realized I had not filled out my information.

I love the first one! They all look great though!

Outfit number 2!


mnkarbonne@gmail.com

Susannah:

I love the desk to dinner look, #2. Really flattering on you!

Erin:

i like #3 on you! :)

Susan:

I love look #3!

Beth:

Loved outfit #3. It looked great on you and you looked great in it!

Megan:

I love look #2! You look so chic!


mdoeling@gmail.com

I'm loving the "Perfect Desk-To-Dinner Look." Very sophisticated!

DG:

love the Desk to Dinner outfit. very sophisticated yet fun!

I LOVE all three, but since I have to pick one... I choose #1.

Jennifer:

Wow - the last one is my absolute favorite. I love how a fitted blazer can dress up just about any outfit, and a ruffled top is like extra jewelry.

The third is my fav on you...the pretty and soft detail in such an up to date outfit rocks!

Lauren:

I really like the desk to dinner look; the skirt is quite cute!

Deirdre:

I really love the jacket in look #3 on you. very chic.


dc44me@yahoo.com

I really like look #2 on you! How fun!

jodi:

I like look number 2!

i vote for #3, but my very fav is those earrings!!! WOW!

Jill:

I love the casual look!

Anne:

The sweater dress was cute, but I really liked the desk to dinner look.

Cristina:

They are all adorable but look #3 was my favorite. Loft is the best!

Tina Z:

Look #3, nice! tzappile@gmail.com

I think the casual holiday party look rocks!

tuesdayef at aol dot com

Anonymous:

I love the last look-that jacket is so cute!

Sierra:

Outfit 3: "Have A Perfectly Casual Holiday"
That outfit is totally suited for you.

KS Dallas:

I love #3!!!

I am totally stuck in mom-jeans. Going shopping next weekend so this post came at the perfect time!

Anna S.:

number- i love how u played with colors

Melody:

I love # 3! I know what you mean about the "mommy look" most of the time my new clothes are jeans t-shirts or shorts! Great looks!

Liz:

Love #3. Super cute.

Erin:

The third outfit!

Rebecca B.:

I love the third look on you! Congrats on your weight loss, too!

Rebecca B.
shadesofpink812@yahoo.com

Rebecca B.:

I blogged about this, too! :)

http://rebeccaandallan.blogspot.com/2009/12/win-loft-gift-card.html

Rebecca B.
shadesofpink812@yahoo.com

I love look #3! Not masculine at all, very gorgeous!

Deb:

The jacket is cool, but you also look very Euro-classy in the first one. I think you should have them all.

#3 I love the pieces together as a whole and individually. So versitle!

samanthajocampen at gmail

I love that jacket. The black detail is really pretty.

Outfit #3!

Emily:

Outfit 3: "Have A Perfectly Casual Holiday -- what a great jacket!

I love the desk to dinner outfit!

Julie:

I love the dress to dinner look!

Crazymaydays

Wehaf:

I love the perfectly casual holiday outfit!

I like outfit #3 best, because I like that jacket! I'd try it with outfit #1...

Erin from Long Island:

I LOVE #3! I am a big fan of layered looks like that

Erin from Long Island:
Jessica R.A.:

Love the third one, but still have a fear of dressy denim...

Meredith:

#3- that is the best jacket/blouse look. But you look fantastic in them all!

KJ:

Totally torn between 1 and 3, I just love the way that necklace looks on you, it compliments the dress so well. But I think my love for how powerfully feminine you look in the jacket wins. You pull off the skinny jean very well.
I vote #3!

Hope:

I need to find out if there's a Loft in my area. It sounds like you had a great experience.

Mellissa Clark:

I love The "Have A Perfectly Casual Holiday look!

LV:

I liked Look #3 with the jacket.

I like the holiday casual. It looks comfy.

Annaleise Mitchell:

I like the casual look! Really cute!

Kari, you look GREAT! I love the sweater dress look on you!

What a fun time you must have had.

mj:

#3 is a winner!

I love the casual look #3. That looks good on you and those jeans look great!!

Wendi P:

For sure outfit #1. Pretty Party Look makes you look amazing!!

Wendi P:
Deanna G.:

My favorite is #3!

Angela K:

My favorite is number 2.

Lydia:

The casual holiday look is magnificent!I'm going to have to get that jacket.

CarFin:

Definitely outfit #3.

Linda Smith:

love desk to dinner!! thanks!

I love the casual holiday look! It still looks so beautiful, but not fussy at all!

I like the belted cardigan look!

I love the third look best, I think. The jacket is super cute.

I like them all, but outfit #2 is my favorite. Not only does it have a bit of color, but you can use all of those pieces in other outfits!

Way to go with the size small - I know how hard you've been working!!

Annie:

I love the casual holiday look!

Deb Anderson:

My favorite is the Perfectly Casual HOliday look. Love the jacket!

diane:

#3, very cute!

I like the "Perfectly Casual Holiday" look!

kimmie:

I love the desk to dinner look! The cardigan is so simple but fabulous, and could be dressed up or down so easily!

Honor:

I like the desk-to-dinner look best, though you look great in all three outfits. Also, I ADORE the necklace from Outfit #1 - beautiful. What a fun way to spend an afternoon!

Lynn:

The grey jacket, definitely! It looks a little Chanel - a little classic - very chic and you can make is casual or formal! I'm headed down to see if they have a skirt or pants to match!

Lise:

I love that jacket!

Aimee W.:

Such a tough decision! I believe my favorite is the Perfectly Casual Holiday look.
Thanks!

Aimee W.:
Anne:

My favorite is #3, I think because of the well-fitting jacket. Awesome day!

Angela:

Love 3#. The whole look is so cozy and holiday-ish!

Kathy:

3. I would've said 2, but the trim on that jacket is too amazing!

Serrin:

I LOVE the casual holiday look! That Jacket is fantastic!

I like number 3. Very cute and wearable!

That sweater dress is fabulous! What a fun shopping spree, I'd love to win.

I love look #3. That jacket is very flattering!

Annalisa:

Like the perfectly casual holiday best, and really really liked that jacket.

I really like the casual holiday look- the blazer is really cute, and it looks like the top under it is, too!

Anne G:

I like Outfit 3: "Have A Perfectly Casual Holiday, it looks great on you.

the 3rd is my favorite!

love look #2 - I was eyeing that black sweater but already have a black Loft long cardigan. :) Maybe I need another...

Courtney B.:

Love #3!

scott:

Outfit 1: "Look Pretty At Every Party" is my fav

I think the Outfit 1: "Look Pretty At Every Party" is the most flattering for sure! Very nice!

I would love for my wife, who nearly never gets out to shop for herself since having our kids, to get this GC. Any new look from the Loft is going to look awesome on her!

Nancy:

I vote for outfit #3 the "Have A Perfectly Casual Holiday".

Charity S.:

My favorite is: Outfit 3: "Have A Perfectly Casual Holiday"

Dinghy S:

Desk to Dinner look was my favorite!

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