I'm feeling pretty old at 35 years of age, but 2009 marks the fiftieth (Five! Oh!) anniversaries of both Barbie and Johnson's Baby. For the former, I've enjoyed giggling over the cougar Barbie concept. (I hear that gals my age are now called "pumas?" Oh great.) Although I wasn't a big Barbie-gal in my youth, there are several barbies in my youngest son's room right now that I acquired during college "for fun." Then I have a bunch of "Sleeping Beauty" Barbies that I collected new-in-the-box during the whole craze where everyone started purchasing things solely for the point of collecting them. Alas, these treasures are in the shed. When I win the lottery I'll set up a whole room of my "special things" including a glass case of Barbies. Wait, that sounds really creepy.

Ahem.

Anyway... so Barbie turned fifty, and I didn't really think about it. But Johnson & Johnson Baby's birthday has meant a little more to me. Of course I remember No-More-Tears® shampoo from when I was small, and plenty of baby oil when I was in junior high during those not-so-skin-cancer-friendly trips to the swim club.

In honor of their birthday, JOHNSON'S® unleashed two new products, Head-to-Toe® Foaming Wash, and Baby Bubble Bath & Wash. Both products are No-More-Tears® formula. I had the opportunity to try both products.

I must confess two things:

1) We don't have a bathtub in our house

2) I've been using female shaving cream to lather up my boys during their shower since it makes them giggle.

And so, because of #1- I couldn't actually try out the baby bubble bath & wash until we took a recent trip to a hotel that has a bathtub. Of course the boys loved having a bubble bath, and it was terrific that I had the sweetly-smelling (but not overpowering) Johnson's on hand. (save $1 with a printable coupon)

And because of #2, I was very excited to have the head-to-toe foaming wash available to soap up my boys without using up that expensive shaving cream. When my boys were babies, I used the Johnson's washcloths with the soap inside, and as I mentioned late last year, my youngest son loves the lavender bedtime body bar. The foaming wash is a great addition to our shower caddy. The irony? As I ran out of shaving cream before the foaming wash arrived, I have now been using the foaming wash to shave!

Johnson's has also launched a few products aimed at adult women, although I love the smell of the baby products I have already, so haven't tried the adult ones yet.

A company at 50 must constantly reinvent itself and take into consideration modern technology to remain current. Johnson's is doing just that with their JOHNSON'S® YouTube Baby Channel. Johnson's has launched an online search for real-life parents to serve as the host of this channel.

The "Big Bubblin' Stars!" contest allows parents to "sell their expertise" online, by providing an opportunity to earn money (top prizes are $10K, $3K and $1K and a year supply of Johnson's Baby product) Videos will be featured on the Channel where visitors can vote for their favorites. The top three winners will then have the opportunity to host additional episodes on the site, while competing for the official paid host spot!

Johnson's "Big Bubblin' Stars!" contest is open parents of children between the ages of six months and three years. To enter, parents must submit an under-three minute online video showcasing tips and ideas surrounding bath time. The bath time theme coincides with the 50th Anniversary of the iconic Johnson's NO MORE TEARS® trademark formula and the introduction of Johnson's new Bubble Bath & Wash product.

Johnson's will be accepting video submissions through 4/26/09 (at 11:59PM Eastern) so please get your videos in now - you have a little more than a week left. (I am sure you have them already filmed - you just need to upload them!) read the official rules

Visit the Baby Channel starting 5/52009 to vote on the finalists of the contest. Voting closes 5/24/09 at 11:59PM Eastern.