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Truth in Advertising

One of my favorite mini-courses in elementary school was on advertising tricks. For example, saying "Four out of Five Dentists Agree!" can really mean that of 100 dentists, any four of them agreed on something, and then there was a random fifth. "I choose dentists 31, 45, 72, and 89: That is my four that agree! And dentist 33 disagreed. So four of five agree!"

I love how people misuse statistics. Like that old, "Most accidents happen close to home!" Well duh. The majority of the times one is away from home, they travel the portion of road close to home. Going to the store? That's close to home! Of course it is more likely that an accident will occur "close" to home. That certainly doesn't mean that if you travel three hours away from home that you can relax...

And so, I should have known better when I bought this package of little gems. But I was tricked, as I am sure most are:

Gemstones

Looks like a nice package filled with gems! Plenty to play with!

But really:

Only 30, Indeed

Like it says on the package, there are only 30. All of them are visible from the window on the packaging. They didn't lie. But the arrangement of packaging certainly tricked me.

And so, "Premium Quality Crafts," I give you a thumbs-down for wasting packaging. (I should put the cereal companies and potato chip folks on notice for the same reason, right?)

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Comments (1)

What tricky little advertisers! I'll have to keep this in mind when shopping for craft items.

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