Don't worry, I won't spoil The Force Awakens, but one of my son's gymnastics teammates thought it would be a swell idea. The spoil-sport marched into practice yesterday morning, saying, "Who's seen The Force Awakens? Wasn't it cool when..." so my son immediately interrupted, saying, "No! I'm seeing it tomorrow morning! Please, please no spoilers!" and started to walk away, but his teammate followed him, spouting off some of the secrets of the movie. This isn't the first time this teammate has been disrespectful of my son's wishes. And this is a kid who is definitely old enough to know better. My son already tries to distance himself from this kid, and now he will doubly-so. Will he trust the spoil-sport? No way. Shame, because if the spoil-sport actually respected other people's wishes, then perhaps he'd have friends who would want to hang out with him. Instead, there are people trying to avoid him because of his bravado, hurtful words, and physical taunting. (My son was actually injured a few years ago because of this teammate.)
Meanwhile, I've had to deal with two separate companies recently who have difficult cancellation procedures on purpose. They want people to give up so that they will continue to be charged for an unwanted service. Companies like this erect barriers to customer service so that their customers are too worn down to cancel, rather than stay out of loyalty.
I am typically quite a loyal person once I find a brand I like. If the company is respectful of me and my needs, and allows me to take control of my own services, I am pleased. After all, I am the customer. I am the one paying for the service(s). There are some companies that have made mistakes, but have immediately corrected them and have been kind in the process. Those companies I will order from again, because --while they still may make mistakes since we're all human-- they deliver on their promises and make me feel valued as a customer. And, if it is a type of company that I find I no longer need (example: I don't need a diaper service now that my kids are long out of diapers) then I'll be vocal publicly of my support, and will recommend that company to others (example: I'd recommend a favorite diaper service to a pregnant friend.)
But then the opposite is true, too. If a company disprespects me and makes me jump through hoops, then I will be reluctant to ever use them again. (Why would I subject myself to such hassle again, even if I find I want their product?) If they make a mistake and blame me for it, or refuse to correct it, that shows I shouldn't risk ordering from them again. If they argue with me about why I say I no longer need a service (but obviously they think I do), then I most definitely won't use them again once I need that service again.
And shame. Well, if a company tries to shame me into keeping their service, then that shows a very deep level of disrespect. Sure, they are doing it for the money. But they are letting me know that they don't give a shit about me or my values. That means if I do need a service provider in that genre again in the future, I won't be coming back. If instead the company had processed my cancellation graciously, wished me well with a simple, "We hope to see you back someday!" then, yes, I may consider that company in the future! But if they tell me that I'll regret cancelling, or if they immediately start spamming me with emails and phone calls about how I should come back, then that's harassment. I will never, never hire a company that uses those tactics, and I will make sure my friends are aware not to use the company, either. (Using my example from above: it is incredibly insensitive for a diaper service to relentlessly hound someone to come back to their service when the reason the family cancelled was that their child passed away.)
People may not feel comfortable "revealing" their reasons for cancellation of a service because it may be deeply personal, so it would be favorable if a company allowed hassle-free cancellation of services which does not require uncomfortable disclosures.
As a customer, I should not be humiliated.
As a customer, I should not be shamed.
As a customer, I should not have to justify my reasons for wanting cancellation of a "recurring fee" service that I no longer need. (I should be respected for knowing my own needs rather than told by the company that I'll regret cancelling, or that by cancelling I've opened myself up to major problems, and so forth.)
When a company treats me poorly, they show that they do not respect their customers. They only want money. The sad thing is that if they took care of their customers, then they'd probably do much better, since word-of-mouth can be a very important thing.
Why not be kind to encourage repeat and word-of-mouth customers, rather than being condescending, disrespectful, and harassing to customers who want breathing room?
(And, for my son's gymnastics teammate: why not respect others, so that they will also respect you? Friendship is such a valuable thing. Being trustworthy is so important. Being sensitive to others' needs is vital.)